The delivery of interesting, valuable and unique content around your industry and market should be central in your marketing plan. Without content,
there
is nothing.
Competition and noise on the Internet is ever increasing, traditional pushy advertising is no longer effective as consumers do more research online before deciding to buy.
The digital landscape is changing with channels of communication between customers, products, services and companies blending together in the form of online content, social media and new PR, whilst the host is most likely to be the web, whether through a computer or a mobile platform.
By changing your business to becoming a trusted source of information and content you are stepping into the realm of attraction marketing rather than the outdated ‘push marketing’ strategy that has increasing limitations.
Your content, if planned out well, can be stretched by re-using a message and syndicating it through different media channels. For example a podcast can be transcribed to be a whitepaper or report, as well as re-purposed to be a blog post, article or press release.
Content has high SEO benefits as well. These days SEO is not just about tweaking your website so it can be picked up by the search engines, but also the content you distribute through other platforms such as Press Release sites, Blogs, Social Media, Video and Podcast platforms, which can all appear in search engine results as well.
Integrating the social web is a key part of any content strategy and by creating content that answers questions your prospects are searching for, you can engage much quicker with that prospect.
Whatever the platform ‘valuable non-sales like content’ on the subject of your market is essential to build trust and rapport with your audience.
They say content is king but unique relevant content freshly delivered on a regular basis is also a critical contribution to your SEO efforts.
Having your own regular news also raises your brand profile and credibility and saves you an immense amount of time and money. Your content is owned by you and you can use it indefinitely and on multiple platforms if you wish.
Using external syndicated news feeds or RSS links for the sake of having updated content displayed on your page has inherent flaws.
Your users are taken to another website as soon as they click and you've probably lost them forever. Even worse it may lead them straight to your competition. These feeds are ignored by Google and other search engines so you will get no SEO benefit from displayed external news feeds on your website.
Google spiders index your page when you add new content so it makes sense to do this frequently. They will then re-visit your site on a regular basis to index your pages for their search results.
| Package | Price per Story | Monthly Price |
| 3 News Stories Per Week | £33 | £395 |
| 5 News Stories Per Week | £27.50 | £550 |
| 10 News Stories Per Week | £25 | £995 |
| Bespoke packages available for more than 10 stories. please don't hesitate to contact us for a no obligation chat. |
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All our articles are written to contain an appropriate use of your target search terms without appearing to be over-optimised or detracting from the article by artificial use.
*Subject to terms and conditions.
"Code 9 have always listened to our requirements, provided useful advice and supported our aspirations for our business efficiently and expertly.
They are incredibly responsive and never try to blind us with jargon. We are very pleased with all the integrated online services they provide to our business."
Luke Fay
Managing Director
Treework Environmental Practice