Video is the dominant force on the Internet and fast becoming the new mass media. 85 percent of people ages 18 to 24 are Internet video consumers, while the most important demographic to advertisers (35-44) are accessing and interacting with video over desktop computers, laptops and mobile devices.
There are several different ways of taking advantage of Video:
Video content on your website is the most effective way to communicate with users. With a welcome video you can engage with them face to face via a video message and help build trust in you or your brand much more quickly. According to internetretailer.com Video landing pages generate four to seven times higher engagement and response rates than static pages.
Video Testimonials are probably the most effective way of persuading someone to buy your product or service online. Although not as powerful as word of mouth recommendations from trusted friends, video testimonials tap into this psyche.
Using short or viral videos can be a powerful traffic generator to your main offers, websites or blogs. A series of short video messages syndicated across a range of video hosting platforms such as YouTube, Revver Vimeo and many others creates content that search engines such as Google pick up and display in their results. YouTube have so many users it is the second largest search engine after Google on the web!
If it suits your business, you can also raise your expert status by providing valuable screencast tutorials or presentations and have these distributed across the web.
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